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What We Do

Capability Statements

A capability statement is a professional marketing document that reflects your core competencies, achievements, accreditations, personnel and experiences. It is a communication tool designed to demonstrate your business capabilities to potential business partners, stakeholders, suppliers, contractors and customers. A capability statement targets audiences with specific and relevant information about your business and what you offer so that it will assist them in making the decision on whether they should work with your company. When written correctly, a capability statement is a powerful tool that can differentiate your business from your competitors and reinforce your business brand and value proposition in the minds of existing and potential new customers. Capability Statements 101 can customise your statement to achieve this. You can chose what you would like to present and we can make it happen.


Statements 101

A poorly written cover letter and resume can really affect your chances of being asked in for an interview.

Resumes & Cover Letters

Today's job market is highly competitive and requires a more strategic approach if you hope to be successful. This is especially reflective in a government setting. Applying for government roles can be very overwhelming and tricky and require a special approach.

STAR is an acronym for ‘Situation, Task, Activity, Result’ and is a format which is employed by the government when seeking applications for various roles. This method is a prerequisite for submitting applications in most governmental departments and sets out the conditions in which you need to address specific criteria for the role you are applying for. By using the STAR technique the panel of interviewers are looking for your competencies and experience in key areas against the selection criteria. This allows them to see a full overview of your competences in action and how you have previously applied the desired skills and aptitudes to similar situations. 

When writing a government application it is important to make sure you have covered this format in your application.

 We can write your cover letter for you, addressing your selection criteria to give you the best possible chance at success.

Capability Statements 101 have a number of pricing packages  and different options to suit your needs.

Our approach to customisation will give your business that extra adrenaline shot it needs. Whether we’re asked to start from scratch or act as advisors to your creative vision — we’ll work together to achieve the best possible results.

By customising your capability statement, you will be conveying important, relevant information to decision-makers in a clear and concise manner in order to source potential business opportunities . A well written capability statement should achieve this. 

Customisation may in some cases be necessary as capability statements are fast-becoming the new standard document for small business marketing to government agencies.

With 12 + years of government writing experience, and working in the public sector, at Capability Statements 101 we know the in's and out's of writing a strong capability statement that will capture the attention of your desired audience. 

Customised Capability Statements

LinkedIn Profile Writing & Optimisation

Our approach to writing an effective "All -Star" LinkedIn profile will give you that extra boast you need to stand out from the crowd and make potential employers sit up and take notice. Whether we’re asked to start from scratch or act as advisors to your creative vision — we’ll work together to achieve the best possible results.


Key Selection Criteria Writing

Most government employers require applicants to address selection criteria in their job application. This can be a very confusing and complicated process if you are not familiar with addressing selection criteria.

This is where we come in.  We will draw out the information needed from you to then wordsmith into a logical response that clearly addresses the selection criteria requirements using relevant keywords and phrases.

So why stress yourself out, let us handle this for you!

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